About Su
Smoothing Your Route to Global Expansion
Su Business Consultancy is a UK-based firm located in Greater Manchester. We specialise in assisting businesses to develop successful international collaborations. Our mission is to simplify the process of global expansion for companies, allowing them to thrive in new markets.
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At Su Business Consultancy, we believe in reliability and honesty as the foundation of our business. Our goal is to foster trusted B2B collaborations by connecting the right companies that share these values and deliver top-notch products and services.
Our services include market research, brand awareness and marketing activities, lead generation, developing channels and partnerships, and international account management.
Our approach involves working collaboratively with you to identify your specific needs, create a business plan, and execute it with excellence. Partner with us to navigate the complexities of global expansion and achieve success in your international business ventures.
Our Founder,
Ülkü Ferah Yelbaşı
Ülkü Ferah-Yelbaşı is a knowledgeable and experienced business & marketing consultant. Her professional career spans more than three decades working with multinational telecommunications and information technology companies. She has held senior sales and marketing positions with Bilkom, Alcatel Business Systems, NCR, Lucent Technologies, and Medyasoft.
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Throughout her career, Ülkü and her teams were responsible for the introduction of new technology and software products, management of national marketing campaigns, and development of channel and vendor partners.
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Ülkü holds a Bachelor of Science degree in Electronics and Telecommunications Engineering from Istanbul Technical University. She has a Diploma in Business Administration from the University of California, Berkeley.
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She is a trained Change and Improvement Coach. She has completed Adler International Learning's globally-respected coaching training program, which is grounded in theory, informed by research and is at the forefront of professionalism in coaching. Her coaching practice combines the best in behavioural coaching with business strategy to help motivate people and executives to excel in their careers and businesses.
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Ülkü is also an experienced volunteer trainer. She was a trainer with the AFS Volunteers Association Turkey and the Chairperson of the Istanbul Branch in 2013.​